By Robert T. Moran (Author), David O. Braaten Ph.D. (Author), D.B.A., John Walsh
Publisher: Gulf Professional Publishing (May 1, 1994)
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world’s most successful international businesses and organizations to excel in the global marketplace.From the MCD series. Paper. DLC: Intl business enterprises - Management - Case studies.
