International Business Case Study (Managing Cultural Differences)

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  • 时间: 2014-03-04 13:11:42
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By Robert T. Moran (Author), David O. Braaten Ph.D. (Author), D.B.A., John Walsh
Publisher: Gulf Professional Publishing (May 1, 1994)
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world’s most successful international businesses and organizations to excel in the global marketplace.From the MCD series. Paper. DLC: Intl business enterprises - Management - Case studies.