Betsy Neidel is 4stones’s senior consultant and partner in USA. She has served public and private institutions, from small businesses to Fortune 500 leaders and universities in various capacities for twenty years. Her areas of expertise include cross-border strategic and organizational alignment, operational efficiency, and leadership effectiveness in the China-global arena.
Prior to founding Blue Heron Holdings LLC, Neidel held various corporate roles including that of China Market Manager for Client Products at Dell, Inc in Austin, Texas. She also served as China Deputy General Manager for Commercial Metals Company in Beijing and New York City and as Industrial Market Specialist for Asian Sources Media Group in Hong Kong and Taiwan.
Neidel holds a BS in Economics from the Wharton School of the University of Pennsylvania and an MBA in International Management from Thunderbird School of Global Management. She has lived and worked in Greater China for nearly a decade and is a fluent speaker of Mandarin Chinese.
Neidel is a Certified Six Sigma Black Belt, a senior member of the American Society for Quality, a member of Association of Women in Technology, and is an adjunct professor at the School of Management and Business at St. Edward’s University in Austin, Texas.
In her spare time, Betsy spends time with her husband and two children and skates on a roller derby team.
